I see what you did there, Academy. Even more so than their Anne Hathaway/James Franco joint, the Academy’s decision to let Family Guy creator/actor/cutaway enthusiast Seth host the Oscars is actually sparking discussion.
At least from my perspective, as a film enthusiast living in flyover country, it seems the average movie-going public doesn’t give two shits about the Academy Awards. Granted, the whole affair is a big Hollywood circle-jerk. But it might be less so if they and Charlie Cheesesteak started paying actual attention to each other.
This might happen if the Academy stopped rewarding blatant Oscar bait (King’s Speech anyone?), but this is a step in the right direction. And whether you like his work or not, Macfarlane is really the perfect choice. He’s handsome enough, has a fantastic public speaking/singing voice, and carries a certain smarmy charm; an entertainer.
More importantly, he has enough f*ck-you money that he should have no qualms about getting in some digs at Hollywood, a la Ricky Gervais; he certainly has the nasty sense of humor for it. Between his animated-TV empire and his recent (smashingly successful) foray into film with Ted, he can basically do whatever the hell he wants.* And the stuffiest organization in showbusiness is going to put him at the front of their most prestigious award show, on live TV. Who wouldn’t tune in to that?
*For instance, he’s currently doing Emilia Clarke, aka Daenerys on Game of Thrones. Khaleesi, how could you!